Marketing Research Case Study Essay - 1092 Words

Marketing Research Case Study: Sperry/MacLennan Architects and Planners Introduction Marketing Research can be designed for many scenarios. It is often referenced in existing companies to understand how clients purchase their product, competition or how to best communicate with the audience. This type of research is also necessary in a successful world-wide expansion as it provides a company with a blue print of how to grow. This paper will examine a global expansion case study and how to perform marketing research in a global economy. Background of Case Study The Sperry/MacLennan Architects and Planners Firm is a successful Canadian architecture company. The firm has been in business since 1988 and is very strategic in making†¦show more content†¦Key Issues When a company desires to expand globally, there are several business decisions to make. The physical expansion can often enough be one of the greatest initial challenges, but then it is followed by cultural adjustments, new laws and borders. In the case study of the Sperry/MacLennan Architecture firm, the company’s desire to globally expand could present problems to implement as by not considering other key markets. The architecture firm is focused on growth and desires to design two sports facilities per year post expansion. Often when companies are in a major expansion time, they may not take the necessary steps to fully research all options. The Sperry/MacLennan Firm is no exception to this. The company desires to jump on what seems to be a great opportunity, however, may not be investing in the necessary resources to research it properly. Other markets that should be up for consideration are parts of Europe or other areas within the United States (McDaniel, Jr, 2007). The United States is one of the largest economies in the world. When the country thrives, there is great opportunity and when the country is pained with recession the entire world feels it. A potential challenge in expanding into the United States would be finding opportunities to build. The company has chosen to focus on sports facilities, and within the new target market they see greatShow MoreRelatedCase Study Demographics are very important part in marketing a brand or tournament research.900 Words   |  4 PagesCase Study Demographics are very important part in marketing a brand or tournament research. Demographics involve the study of populations, they represent the influence that these populations have on the market. Understanding and knowing the demographics of the sport of tennis in a particular region, will assist in shaping the marketing plan. Identifying relevant demographics can help James Green in marketing a plan to attract spectators and keep them coming back. Improving and sustaining the popularityRead MoreCase Study Of Ted Ralley, The Director Of Marketing Research For An Auto Spare Parts Company1680 Words   |  7 PagesExecutive Summary The focus of Ted Ralley, the Director of marketing research for an auto spare parts company is to calculate future sales for the upcoming business year. His task is to provide the highest levels of forecasting accuracy. To accomplish this, he utilized historic sales data from four years prior, and the most available forecasting method, time series to conduct several forecasts. He was however still apprehensive about results he garnered using the time series method. He is of theRead MoreUnit 1 Case Study1731 Words   |  7 PagesHit for Marketing Research? Unit 1 – Case Study – American Idol: A Big Hit for Marketing Research? Comprehensive Critical Thinking Kinjal Mistry California Intercontinental University Dated: 10th July15 Author Note Kinjal R Mistry, California Intercontinental University Correspondence concerning this article should be addressed to Kinjal R Mistry, 1913 Key St, Maumee OH-43537 Contact Email – kinjalm17@gmail.com Contact Phone – 631-394-7810 Page |2 American Idol: A Big Hit for Marketing ResearchRead MoreAmerican Idol Case632 Words   |  3 PagesCase 2.1 American Idol: A Big Hit for Marketing Research? 1. What steps of the six-step marketing research process are evident in this case? According to Case 2.1. 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